Art Direction + Design
EnergyBBDO 2014
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When Bayer Aspirin decided to update the website for their highly-regarded I am ProHeart community, they wanted to ensure the brand felt modern, friendly, and distinctive. I created a simple new mark that uses translucency and overlapping elements to create a forward facing arrow, speaking to clarity and forward momentum. Paired with a new typeface, the new lockup is clean, yet humanistic—and the "overlapping" language can easily be extended to other brand programs, like their ProHeart Path.